Craft. Leadership.
Point of view.
I started as a writer obsessed with the right word. After nearly two decades, I'm still that person — just now I'm also the one making sure the whole team finds theirs.
As an Associate Creative Director, I've led writers, navigated complex client relationships, and turned ambiguous briefs into campaigns that people actually remember. I've worked across CRM, broadcast, digital, social, and everything in between — in the US and Canada.
The brands I've worked with are household names. But what I'm most proud of are the writers I've pushed, the ideas I've fought for, and the work that held up long after the campaign ended.
I'm available for full-time roles and select freelance engagements. If you're building something worth building, I'd like to be part of it.
01
The idea comes first.
Before executions, before decks, before anything — there needs to be an idea worth building on. I never skip that step.
02
Clarity is a superpower.
The best copy sounds effortless. Getting there isn't. I obsess over every word until the weight is right.
03
Teams make the work.
I lead by making people better. My job is to bring out the best in the room, not just my own best.
04
Good enough isn't.
I've walked away from easy and pushed for great too many times to count. I'd do it again.