A Unique Trajectory

What I bring to the table is a unique blend of creative writing, strategic thinking and a business acumen needed to bring big ideas to life. Plus, a healthy dose of that Detroit hustle inside me. The ego: I leave at home.

Professional Resumé
Cameron McIntosh

cam13mac@gmail.com
www.linkedin.com/in/cameron-mcintosh-9817377

Experience - Professional

GALE Partners
Remote
Senior Copywriter
2021-Present

Lead copywriter on H&R Block CRM. Wrote animated shorts for MILK on TikTok and Youtube, Optimized conversion copy for Goldman Sachs & Carson Wealth. Helped launch an rebranded online video and social campaign for Firstleaf wine.

Thinkific Labs
Remote
Senior Conversion Copywriter
January 2021 - November 2021

Launched Thinkific App Store campaign and coordinated in-house and partner creative. Lead writer for Think in Color Live speaker event promotional campaign. Crafting brand/messaging guidelines and creating new briefing processes.

Shutterfly, Inc
On Site
Senior Copywriter
February 2019 - December 2020

Created the brand’s first back-to-school retail campaign. Developed and wrote the full Holiday catalog DM. Guided re-branding message strategy in digital and social. Tactical SEO + Web + CRM writing.

Venables Bell & Partners
On Site
Senior Copywriter
January 2017 - February 2019

Lead copywriter for all of Audi retail broadcast/print/digital. Re-launched Audi Certified Pre Owned broadcast/digital campaign. Core contributor for Marriott, 3M brands, new business pitches.

Doner
On Site
Associate Creative Director
August 2015 - December 2016

Launched first-ever brand campaign for Truck Hero. Lead team on Highmark/Allegheny Health  Network. Core contributor to new business pitches. Created Gold Effie winning healthcare campaign.

Leo Burnett
On Site
Senior Copywriter
2005 - 2015

Lead copywriter on the biggest campaign launch in General Motors history (Chevy Silverado)  Produced six national spots and a multi-media initiative built around a Super Bowl spot (Purple Roads). Lead creative team for DIA’s Diego & Frida exhibition and United Way of SE Michigan. Created and produced two national TV brand spots based on a new brand platform for GMC  Terrain. Developed and produced multiple national campaigns for Goodwrench including TV, radio, print, direct mail, and in-dealership collateral. Wrote and produced trade print and collateral for GM Parts Wholesale & ACDelco.