Craft.
Leadership.
Point of view.
As an Associate Creative Director, I've led writers, navigated complex client relationships, and turned ambiguous briefs into campaigns that people remember.
I've worked across CRM, broadcast, digital, social, and everything in between — in the US and Canada.
Words I live by:
Before executions, before decks, before anything — there needs to be an idea worth building on. I never skip that step.
The idea comes first.
The best copy sounds effortless. Getting there isn't. I obsess over every word until the weight is right.
Clarity is a superpower.
I lead by making people better. My job is to bring out the best in the room, not just my own best.
Teams make the work.
Nothing hurts more than knowing you didn’t leave it all on the table. Not every hill needs a martyr, but great work is worth fighting for.
Good enough isn’t.